For the websites, Keyword Research is the most important part of SEO. This helps to increase traffic to your website especially if your blog is brand new. Every blogger wants to increase organic traffic (search engine traffic) on his blog, but most of them do not know how to do, If he is a new blogger.
Many Bloggers when they started his first blog, they did not know about Keyword research and they used to write blog posts without doing keyword research. As a result of his blog did not receive much traffic.
Today in this article, I will tell you how Keyword research does work so that your blog can rank well in SERPs.
So let’s start…
What is Keyword Research?
This is a process in which we have to find out which keywords are people searching more, and what is the higher search volume for that keyword. And also how much is the competition on that keyword.
Keyword research increases your chances of ranking on that keyword. If you do Keyword research before writing a post, then you can get a good position in Google search results and your blog will easily get all the organic traffic from the search engine.
Lets I explain about Keyword Search Types below:
Head keywords: These are single words like WordPress, SEO, etc. These types of keywords are highly searched. Competition is also very high on these and they do not give even better results.
Body Keywords: These are made up of two words like blogging guide, SEO expert, etc. Their monthly search volume is also very high and competition is medium.
Long Tail keywords: Such kinds of keywords include more than 2 or 3 words like Complete SEO guide, WordPress Help Support, etc. They are highly targeted and help in getting targeted traffic to your site. Their search volume is very low and there is not much competition on them.
If your blog is new, I would recommend you to use Long Tail keywords. These keywords help your blog to grow quickly and rank better in SERPs.
Short-tail Keywords: If you use a short-tail keyword for your blog or website you will not get a better result, Such keywords are not targeted and also do not give better search results. We know very short text searches in search engines with short-tail keywords that search engines will not give us accurate results.
Even when you do some search in the search engine, then you must search by writing a complete question. Because you get accurate results.
Is Keyword Research Important?
The answer is definitely YES.
If you want to bring more traffic to your blog and you want to achieve better success in Blogging, then Keyword Research is your first step. This is more important because there is a lot of competition on keywords in almost every online business. Suppose you are thinking about writing an article “What is Keyword research” Now let’s do a Google search with that keyword on time, Google will show you about 38,40,00,000 search results. Same as you can see below in the screenshot:
Therefore, if you do not do Keyword Research before writing your content, Google will not rank your content. And your content will not be visible on the first page of Google. Even how much good content you write.
How to do Keyword Research?
Lets I tell you a step-by-step guide on how to do Keyword Research for SEO: When you have a lot of keywords, you now need to choose the best keyword for your content. But how to know which keywords will perform better for your content. However, there is no such tool in the market that will tell you: it is the best Keyword among your keywords at the time of choosing Keyword, you have to take care of many things which I am going to tell you here.
Search Volume: This is a must. The more people search for a keyword, the more traffic you can get.
Long Tail Keywords: If your site is brand new. Or you want to target keywords on which competition is very low, then Long Tail Keywords can be very beneficial for you.
Competition: Would be better to select a low competition keyword for your post content. This increases the likelihood of your content appearing on the first page of Google.
Related Keywords: Use Related Keywords to optimally optimize your content. This helps Google to better understand what your content is about.
Best Tools for Keyword Research
Nowadays there are so many Keyword Research tools available in the market that can help you to find good keywords. In that all I have selected a few lists herein below:
Answer the Public: Basically, It suggests keyword research provided by Google and Microsoft Bing that provides a unique proposition. Using this tool, definitely, you can easily find long-tail keywords and It also shows related keywords for the keywords that you searching for.
Google Auto-Complete Tool: Google is the top in this field that allows you to find long-tail keywords for any kind of niche according to your wish. Here, you have to type your main keyword and this will show you a list of long-tail keywords. Just there you can choose the best long-tail keywords from it.
Google Auto-Suggest: Enter your main keyword in Google search, it will start showing you search keyword related to the keyword. As you can see as I typed “Blog” in the screenshot below:
Google Keyword Planner: Google keyword planner is the best and free keyword research tool developed by Google. Help with this, you can easily find any type of keyword whether it is a long-tail keyword or whatever according to your niche. Using Google keyword planner tool, you can understand to find out keyword competition, monthly search volume, CPC ideas, and much more.
Soovle: This is also you can check-out a pretty popular tool that helps in finding long-tail keywords Google related keywords search. If you are looking for a free long tail keyword tool, these tools can also be helpful for you. When you search for anything in Google, after the search results, that you see some keywords suggestions below which are long-tail keywords. There you can use these like long-tail keywords for your article.
SEMrush: This is one of the most popular tools which helps you to do keyword research as well as keep an eye monitoring on your competitor. However, its free version comes with a few limited terms. Its premium version starts at $ 99 .95 per month which allows to access complete uses.
Ubersuggest: Developed by Neil Patel, it is a very good and popular keyword suggestion tool. With the help of this tool, you can easily get good long-tail keywords for your blog posts and it is also easy to use. It is available for a few limited free attempt times.
Ahrefs: Ahrefs comes with a premium Keyword research tool that helps in finding good and relevant keywords for your website and keeps an eye on the competitor.
What are the Benefits of Keyword Research
- Keyword research has many benefits. This is very important to increase blog traffic and to get a good rank in search engines. Keyword research helps your blog to gain popularity quickly.
- If you write your article by doing keyword research, then you can connect targeted visitors to your site.
- It helps to increase your website ranking and traffic.
- Keyword research gives you the idea to write content for your blog.
- Keyword research is the main factor and shows you the competition and search volume on your specific keywords.
- By doing keyword research, you can rank the important keywords of your blog.
- The more your posts are ranked in the search engine, your domain authority will increase. Also, the number of backlinks on your site will also increase.
- Keyword research strategies are built to target the right type of audience. Identifying the best keyword opportunities can drive the most traffic, leads, and conversions for any blogs and websites. That helps to stable your Brand Marketing.
My Tips on Keyword Research
- Should use a long-tail keyword for your content.
- You should prefer to select keywords with a high search volume.
- Also, keep in mind CPC at the time of keyword research.
- You can use Google Keyword Planner, Google Auto-Complete, Google Search Related, SEMrush to search your keywords.
I want to tell you again if your blog or website is brand new then instead of using short tail keywords use long-tail keywords. These will help your blog to grow quickly. Make sure that you are using the Best Hosting for your website.
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